Small and midsize organizations have certain advantages over their larger rivals. They can forge close bonds with customers and employees, adapt readily to subtle shifts in market sentiment, develop innovative services and products at speed, and modify their business models to avoid disruption.
But the current economic environment now threatens the success—and perhaps even the survival—of many small and midsize organizations. Transforming operations around new technologies and human experiences will be critical to resilience and growth in the years ahead.
SAP and Oxford Economics surveyed 2,000 executives in 19 countries to understand their priorities, challenges, and digital maturity. We also analyzed responses from top-performing firms—those with the strongest reported revenue growth over the past year and profit margin increases over the past three years—to identify best practices that other organizations might emulate.
