Meet the Management Team

After a degree in Mechanical Engineering from Brunel University, I was fortunate enough to walk straight into tech giant SAP and have been involved with business software ever since.
I never get bored working with software and love to plan the implementation stage. With good planning, nowadays I am confident it can be done successfully in about 8 weeks. I am proud of the integrity of our team here at In Cloud Solutions – we can tell you upfront how the implementation journey will look, helping to make sure there are no interruptions in normal business routines. Once you have the system installed we stay with you to make sure you get the most from it and you will never have to worry about an up date again.
Successful businesses are made by good decision making and SAP’s Business ByDesign gives you a single version of the truth across all the disciplines in the company, leaving you able to take decisions and amend strategy based on fact and knowing that processes are at their optimum.
Liz Matraves and Caroline Atkinson have worked on Business ByDesign for the best part of 20 years – they are true experts in their field and no one is better placed to tell you whether Business ByDesign is the right ERP system for you, and how to use it to make sure your business grows and develops based on solid and profitable foundations.

I absolutely love Business ByDesign and can never hide that fact! I started as a client of SAP nearly 20 years ago working in Finance. I made the transition to SAP but loved the product so much I persuaded Caroline to join me in setting up our own business selling Business ByDesign to SME’s. We were thrilled that it only took us three years to get Gold Partnership status with SAP That was given in recognition of the high number of successful implementations.
We knew Business ByDesign was “ahead of the curve,” being a cloud based system.10 years ago it was met with some resistance as companies felt that on premise systems were the only way to keep sensitive business information. Now we all expect to work, shop and engage digitally wherever we are, and, around the clock. Cloud based ERP solutions are now not just common place, but absolutely essential for any kind of business. We all must be digital businesses these days.
Business ByDesign is the only Cloud ERP system that has been designed from scratch – I know because I was there! It means that Business ByDesign is perfectly developed for your business and can be adapted to include even your most complicated business process, saving you time and money. The financials package is just perfect and for most companies it is like having your own big six accountant on premise but without the cost. Once the system is set up, you get automatic updates based on your countries financial regulations for example if the VAT rate changes in the UK all your invoices and purchase orders are amended accordingly – you don’t have to remember as SAP will do it for you.

It seems a long time ago now but I started life as a programmer for a large tech company. It didn’t take long to realise that I was much better at dealing with clients and helping them solve business processing issues using the software we were producing. I worked for SAP for most of my career so I have had experience of selling and implementing ERP Systems pretty much across the board in terms of company type. It’s important for me to have had that introduction to the technical side of software as it means I understand fully how the system works and how to maximise its potential.
I think my success with Business ByDesign comes from understanding how companies can really benefit from digitisation, how it makes you more efficient and most importantly how it makes companies more secure due to knowing the information you have is both accurate and comprehensive. So often companies expand quickly but information develops in silos, making it hard to make decisions based on all the information. With Business ByDesign you can see at a glance stock levels, pending orders, cash flow, project management and manufacturing costs, giving you the big picture and allowing you to make good decisions.
In the five years since we started we have gained 35 clients and lost none to competitors or other systems. When we started the business, we knew we wanted to be successful but it had to be based on excellent customer service, integrity and delivering on promises. That’s why we were awarded SAP EMEA Partner Excellence Award in 2016 for Business ByDesign.