Case Study: San Jose Sharks Sports & Entertainment

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Sports & Entertainment Management

A full house is always a welcome sight. But how can you assess how profitably you've managed to fill the seats? To gain a view of profitability across each of the businesses within your company, you need integrated, coordinated solutions. SAP Business ByDesign integrates all your functions to provide a single view across all lines of business. It is designed to help sports teams, cultural events, event management companies, hospitality businesses and convention centres improve all aspects of their businesses for sustainable, profitable growth. Its functionality includes:

  • Event management and revenue optimisation
  • Sponsorship, suite sales, season ticket, and ticket sales and marketing management
  • Multi-entity accounting management
  • Merchandise management
  • POS Integration
  • Strategic franchise management
  • Executive management and corporate performance monitoring
  • Customer relationship management (CRM) across all business units
  • Human resources
  • Integration to Ticketmaster and other ticketing systems
  • Dashboards and ad hoc reporting for transparency across the enterprise

Video: San Jose Sharks Sports & Entertainment

Silicon Valley Sports and Entertainment (SVS&E) is the parent company for the NHL's San Jose Sharks. Watch the video to learn how SVS&E used SAP Business ByDesign to merge multiple systems across eight legal business entities, helping the company make better business decisions with company-wide visibility.